Top Russian YouTube Gaming Influencers
Walkthroughs continue to dominate as the most popular theme among top Russian-language YouTube channels. Let’s players lead the channel engagement rating, attracting a significant number of participants.
In December, it appeared that let’s players were losing ground and would be overtaken by challengers, with only 9 let’s players remaining in the top 20 by engagement. However, by March 2021, gaming channels began to regain their momentum, with 11 authors reclaiming their positions in the top 20 YouTubers.
During this period, the overall engagement of gaming channels in the top 20 increased by 40% compared to December 2020. Russian-speaking let’s players received over 31 million likes and comments from users on their videos.
Top 20 YouTube Gaming Channels by Followers The leading YouTube Russian-language channel in the PC Games category based on the number of followers is still Marmok. However, in terms of engagement, his channel ranks 14th. This can be attributed to the fact that Marmok uploads fewer videos per month compared to other channels. Despite this, his videos, which mainly cover games such as CS:GO, GTA 5, and Minecraft, consistently receive millions of views, hundreds of thousands of likes, and tens of thousands of comments.
In second place for followers and 10th place for engagement is Pozzi. He uploads 3-5 videos on his channel weekly, averaging 1-2 million views per video. His recent content primarily focuses on games like Minecraft, Brawl Stars, and Roblox.
Among the top 20, EdisonPts experienced significant growth in the past six months, gaining 3 million followers and rising from the 6th to the 3rd spot. With daily video uploads, his content consistently receives 1-4 million views, hundreds of thousands of likes, and tens of thousands of comments. This achievement propelled the channel to second place in the top 50 Russian-language YouTube channels by engagement and established its leadership among gaming channels. EdisonPts exclusively creates videos centered around Minecraft.
Top YouTube Channels by Engagement
The engagement rating holds great significance for marketing experts when selecting influencers for long-term collaborations. It provides valuable insights into the viewers’ reactions to an author’s videos, making it a reliable metric for assessing influence.
This rating, compiled by Brand Analytics, focuses on Russian-language authors and groups that have uploaded at least one public video within a month. Engagement is calculated based on the sum of comments and likes across all videos published on the author’s channel during that period.
FixEye, similar to EdisonPts, creates content centered around the popular game Minecraft. Despite having a smaller following compared to the top-rated channels (only 4.77 million subscribers), FixEye’s videos consistently achieve 1-2 million views on average, along with hundreds of thousands of likes and thousands of comments. This impressive engagement secures the channel’s second position among gaming channels and third place among all Russian-language YouTube channels.
Additionally, we would like to acknowledge the notable performance of Bulkin and Joe Speen. Bulkin maintains an audience of three million followers by uploading 2-3 videos daily. Each video receives 100-200 thousand views, garnering tens of thousands of likes and thousands of comments. In addition to his production capacity, Bulkin’s expressiveness and passion for cars, races, and drift make him an appealing choice for game developers in the racing genre.
Joe Speen’s channel ranks 145th in terms of followers among gaming channels (less than 1.5 million), but it secures a place in the top 10 channels based on engagement, occupying the 9th spot. Joe Speen covers games such as Cyberpunk 2077, GTA 5 Online, Valheim, and Crossout. Despite his relatively smaller subscriber count and uploading six videos per week, each of his videos consistently receives 300-500 thousand views on average, along with tens of thousands of likes and thousands of comments. This reaffirms the importance of considering engagement per video rather than solely focusing on the number of channel followers.
Choosing YouTube Gaming Channels Wisely
When it comes to selecting YouTube gaming channels for your marketing efforts, it’s crucial to consider various factors. Here’s a step-by-step guide to help you make the right choices:
- Create a list of gaming channels: Depending on your budget and expectations, include both million-plus channels and micro-influencers. Consider the scale of their reach and the potential impact they can have on your target audience.
- Assess audience relevance: Evaluate how well each channel’s audience aligns with the target audience for your game. It’s best to choose let’s players who create content around games of the same genre or similar themes to the one you want to promote.
- Analyze audience dynamics: Utilize tools like Socialblade to understand the growth and engagement patterns of the channel’s audience. This data can provide insights into the channel’s popularity and its ability to captivate viewers.
- Evaluate audience engagement: Examine the level of engagement generated by the channel’s videos over the past few months. Look at metrics like likes, comments, and shares to gauge how effectively the content resonates with viewers.
- Compare the YouTuber’s style with your game brand: Watch videos from each YouTuber to assess their personality, presentation style, and content approach. Determine how well they can represent and showcase your game to their audience.
- Consider ad presentation: Explore different advertising integration options that align with the YouTuber’s style and your game brand. Identify opportunities where your product can be seamlessly featured or discussed, ensuring an optimal fit with the content.
Choosing the right YouTuber to effectively present your game to a wide audience requires time and effort. QB Agency, a marketing agency specializing in the gaming industry, can provide expert assistance in selecting YouTube gaming channels and implementing successful advertising integrations. Their team can help you navigate this process and maximize the impact of your marketing campaign.