TIPS FOR AVOIDING SPAM FILTERS AND ENSURING DELIVERY TO RUSSIAN SUBSCRIBERS’ INBOXES

Greetings!

Based on a study conducted by Return Path, a company specializing in monitoring and analyzing email traffic, it has been found that only 76% of emails sent to Russian email service providers worldwide successfully reach the recipients’ “Inbox.” This means that approximately one in every four messages either ends up in the Spam folder or gets blocked.

The situation is even more challenging for Russian companies sending emails to local addresses. On average, subscribers in Russia receive only 64% of the emails they are sent. In comparison to other surveyed countries, Russia ranks last in terms of the percentage of messages successfully reaching the intended recipients.

The delivery rate of emails to the “Inbox” varies across different countries for foreign senders. On average, senders and marketers from Germany and the UK successfully deliver messages to 89% of mailboxes. However, when it comes to French companies, approximately 30% of their emails fail to reach subscribers.

In comparison to other parts of the world, the marketing of goods and services through email communication has not yet reached the desired level in Russia. This can be attributed to a lack of understanding regarding the filtering methods employed by Russian email service providers, as well as a failure to implement best practices in email marketing. Consequently, the rate of successfully delivered emails to the “Inbox” remains low.

One out of every four emails fails to reach the “Inbox”

Return Path conducted a study utilizing a representative sample of over 492 million commercial emails sent to subscribers worldwide between May 2013 and April 2014. The study collected global and regional statistics from data provided by more than 150 email service providers across North America, South America, Europe, and the Pacific Rim. In addition, information on specific countries and industries was gathered from a sample of senders, allowing for the determination of geographical location and industry affiliation.

The study focused on measuring the delivery rates of emails into both the “Inbox” and “Promotions” tab within Gmail’s interface, categorized by industry.

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