“The 2019 Update of the Russian Tourism Market Report: Trends, Analysis & Statistics”

The travel industry is ever-changing, and it’s crucial to keep up with the latest data to understand the current market state and trends. If you’re looking to attract Russian tourists, our updated research, “The Russian Tourism Market Report: Trends, Analysis & Statistics. How to impress Russian tourists and attract them to your country,” can provide you with valuable insights into the latest developments in the Russian outbound travel market.

The Position of Russia in the Global Tourism Market

In 2018, Russia maintained its 8th position in the world travel market rankings, thanks to the largest growth of +16% in citizen expenditures on vacations and international travel.

Despite its strong growth in expenditures on holidays and travel abroad, the outbound tourism market in Russia saw a relatively modest increase in the number of tourists in 2018 compared to the previous year. Specifically, by the end of 2018, the outbound tourist flow had grown by only 6.1%, whereas in 2017 it had grown by 35.9%.

In 2018, which countries did Russian tourists visit?

If we consider only the tourist flow, Turkey holds the top position by a significant margin with 4,497 thousand Russian tourists visiting in 2018. Apart from Turkey, other popular countries among Russian tourists include Thailand, Italy, Spain, UAE, China, Germany, Greece, Cyprus, and Tunisia. The top 10 countries remained unchanged from the previous year, although there were some shifts within the top 10. The largest decrease in the Russian tourist flow was observed in China (-14%), while the most significant growth was seen in destinations such as Turkey (+19%) and Tunisia (+18%). The dynamics of the Russian outbound flow to various countries in the past two years can be found on page 8 of our travel market research.

In what way do Russian tourists tend to reserve travel services?

In 2018, the NAFI research center conducted a nationwide study from December 2017 to January 2018. The survey revealed that 61% of Russians planning long-distance trips use the Internet to search for relevant information about the cities or countries they intend to visit.

A majority of Russian tourists (66%) purchase tickets online. This figure is significantly higher among residents of Moscow and Saint Petersburg, reaching 89%.

Over half of Russians (55%) make online payments for accommodations such as hotels or rentals during long-distance travels. To learn more about Russian tourists’ preferences, refer to “The Russian Tourism Market Report.”

The Russian advertising industry

The Russian advertising market expanded by 12% in 2018 compared to 2017, reaching a total volume of $6.7 billion, as reported by the Russian Association of Communication Agencies (RACA).

In the “Russian Tourism Market Report”, you can discover the Russian perspective towards diverse advertising formats. Additionally, the study conducted by Deloitte reveals a 4% increase in the advertising loyalty index for 2018.

What other findings await you?

• What is the amount of money that Russian travelers typically spend on their trips?
• What types of devices do they use when searching for tours?
• What is their process for planning their travels?
• Which entities are active in the Russian market?
• What are the suitable and unsuitable places to advertise?
• What elements should an advertising campaign include to captivate Russian tourists?
• What are the primary trends shaping the Russian travel market?

By downloading “The Russian Tourism Market Report,” you can uncover the solutions to these questions.

If you intend to promote your travel services or destination in the Russian market, trust the Quarter Billion Agency Travel experts. We conduct market research and create a compelling promotion strategy to attract Russian travelers.