SELECTING A TIKTOK BLOGGER AND GAINING RECOMMENDATIONS: A GUIDE

Recent research conducted by Neuro-Insight highlights the remarkable responsiveness of TikTok users towards brand messages, calls to action, and advertisements. Thanks to TikTok’s recommendation algorithms, users are exposed to videos that align with their interests, captivating their attention and facilitating better brand recall.

In Russia, TikTok ranks as the third most popular mobile social networking service. Surpassing all others except VKontakte and Instagram, it attracts a monthly audience of over 39.5 million Russians. Moreover, TikTok dominates in terms of user engagement, with Russians spending an average of 38 minutes per day scrolling through the platform’s captivating short videos.

While some still associate TikTok primarily with younger demographics, numerous companies have already embraced the platform to actively enhance brand recognition, engage users, and create their own compelling content while collaborating with influential bloggers.

This article aims to provide valuable insights into how brands can execute effective advertising campaigns with TikTokers.

Finding the Perfect TikTok Creator

When it comes to discovering TikTokers, the process is not vastly different from selecting authors on other platforms. Start by identifying creators within your brand’s niche. Next, request and analyze data regarding their audience demographics, video views, and engagement metrics.

Predicting the reach of a TikTok video can be challenging. Placing an ad with a blogger who has over 100K followers might yield fewer than 10,000 views, while a video from an author with 5,000 followers could amass 30,000 views. The number of followers alone does not guarantee extensive exposure, and this trend applies to most TikTok creators.

One might suggest analyzing the average number of video views. Although it is a viable option, some creators delete videos that fail to resonate with their audience. Consequently, when calculating the mean, you might obtain satisfactory viewership statistics, but the actual outcome of your ad placement may not align with your expectations.

A more reliable approach involves evaluating bloggers based on the quantity and quality of engagement, such as likes and comments. However, there is no universal formula for assessment either.

So, what should you do? Firstly, it is advisable to collaborate with proven and tested creators. You can compile your own list through trial and error, or alternatively, seek assistance from an agency like QB Agency that offers comprehensive influencer collaboration services.

Secondly, to maximize visibility within TikTok’s recommendation system, ensure that the video you plan to promote meets the platform’s content guidelines.

By following these strategies, you can unleash the true potential of TikTok influencers and achieve remarkable results in your marketing campaigns.

6 Strategies to Boost Your TikTok Recommendations

  1. Embrace and Create Trends Stay updated with the latest viral trends on TikTok by dedicating time to watch videos daily. Immerse yourself in the TikTok atmosphere and spend a significant amount of time exploring videos. This will enable you to quickly identify new trends and not only replicate them in your short videos but also invent innovative trends for more impactful advertising campaigns with influencers. For instance, Nike attracted Italians to engage in sports by posting a dance video with TikTokers showcasing three different sports. This video sparked a trend, resulting in over 50,000 user-generated videos replicating the movements.
  2. Publish Abundant Content On TikTok, both the quality and quantity of your content matter. This is crucial for brand promotion when selecting TikTokers and understanding that it’s beneficial to publish a series of videos rather than just one. Once your video is posted on TikTok, it initially reaches a limited audience, mixed with highly popular videos. If your video is watched until the end or receives likes, TikTok starts recommending it to a broader audience. The more videos you have, the higher your chances of gaining recommendations.
  3. Harness the Power of Hashtags Utilize popular hashtags like #fyp, #foryou, and #foryoupage to increase the visibility of your videos in TikTok recommendations. Take note of the hashtags used by TikTokers in your niche and incorporate them into your content strategy. It’s recommended to combine popular hashtags with niche-specific ones for optimal reach.
  4. Leverage Music Music on TikTok not only helps your brand stand out but also conveys your company’s image and values to the audience. According to Kantar’s research, 73% of users are more likely to watch a TikTok ad that includes sound.
  5. Keep Videos Short and Engaging While TikTok has introduced longer video options, it’s important to note that shorter videos tend to perform better. 15-second videos often garner more engagement and viewership compared to longer ones. Keep your content concise and captivating to maximize its impact.
  6. Encourage Originality in TikTokers Remember that followers appreciate TikTokers for their unique video styles. Avoid imposing strict guidelines on content presentation and instead allow bloggers to unleash their creativity. By giving them artistic freedom, you’re more likely to achieve the desired results from your collaboration with TikTokers.

The QB Agency team is ready to assist you in selecting Russian-speaking TikTokers and facilitating highly effective collaborations to promote your brand in Russia and CIS countries.