Russian Radio Holding has announced its plans to offer targeted advertising for sale

Greetings!

Welcome to “European Media Group,” one of the largest radio holdings in Russia. We are thrilled to introduce a new advertising option for advertisers and advertising agencies, effective from April 1, 2015. This innovative approach allows for precise targeting of specific audience groups, making it the ultimate solution for achieving advertising objectives at a competitive price, with a low cost per thousand contacts (CPT), and extensive coverage.

Our radio stations, namely “Europa Plus,” “Dorozhnoe Radio,” and “Retro FM,” consistently rank among the top five radio stations in Russia. When combined with our other stations, they enable us to reach approximately 70% of the audience aged 12+ and cater to the majority of target groups sought after by advertisers. We have meticulously calculated over 30 station combinations for each target group, guaranteeing that our offering provides the most effective coverage and value,” explains Daria Chuikova, Vice President of Commercial Activity at “European Media Group.”

To illustrate, let’s consider the highly lucrative 25-49 target group. EMG presents a range of at least ten advertising packages utilizing only our stations—a comparable reach to TV advertising.

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