Periscope: Bringing You Closer to Your Audience

Periscope, the groundbreaking live video streaming app, made waves when it was launched in 2015. This powerful tool revolutionized the way information is shared, allowing users from anywhere in the world to effortlessly broadcast, engage with their audience, and capture real-time moments with a simple click. The versatility of Periscope is truly remarkable, as it can be utilized for anything from streaming major events and documenting emergencies to capturing everyday life experiences and connecting with new acquaintances. Discover the potential of this innovative platform for promoting your brand in Russia by exploring the insights shared in Quarter Billion Agency Group’s informative article.

The Rise of Periscope in Russia

In early 2015, Twitter acquired the promising startup Periscope, a groundbreaking application that enables users to live stream videos directly from their smartphones. The platform quickly gained traction, amassing one million users within just 10 days of its launch and reaching a remarkable 10 million users within four months. While many brands in the Western market immediately began exploring the potential of this new platform, it took until the summer of 2015 for information about Periscope’s capabilities to emerge in Russia. Initially, experts were skeptical about its success in the Russian market. However, to everyone’s surprise, the autumn of that year witnessed a genuine Periscope boom in the Russian Internet landscape. Even Evgeny Kozlov, a b2b-marketing manager at Httpool (Twitter’s ad sales partner), who shared the Periscope rank history in Russia on his Twitter account, was unable to provide a definitive explanation for this unexpected phenomenon.

During this time, prominent figures from the Russian show business industry and popular bloggers began embracing Periscope as a platform for live streaming, actively encouraging their fans to join them in the app. Not only did celebrities and influencers flock to Periscope, but sports clubs, mass media outlets, cultural institutions, government organizations, politicians, and even some religious activists also registered accounts on the platform.

Fast forward to the present, and according to App Annie, Periscope has been downloaded by Android users in Russia over 10 million times. Further data from Priori Data reveals that 40% of Periscope users are from Russia, followed by 22% from Saudi Arabia and 16% from the United States. The app’s widespread adoption and popularity among Russian users demonstrate its significant impact and reach in the country.

Harnessing the Power of Periscope for Brand Promotion

Periscope offers a plethora of marketing opportunities through its instant communication and interactive features. Here are some ways to leverage Periscope for brand promotion:

1. Personal Branding: Utilize Periscope to build a strong personal brand. Engage with your audience directly, allowing them to connect with you on a personal level. Additionally, leverage the platform to gather valuable feedback and insights from your audience, gaining firsthand knowledge of their needs and expectations.
2. Behind-the-Scenes and Work Culture: Showcase your organization’s workflow, work environment, and introduce team members through live video streaming. This provides a glimpse into your brand’s personality, fostering transparency and building a deeper connection with your audience.
3. Event Broadcasting: Capitalize on Periscope’s capabilities to live stream various events such as briefings, conferences, concerts, and presentations. By broadcasting these events, you can reach a wider audience, generate buzz, and create an immersive experience for viewers. An example of this is Lada Club, which successfully live-streamed the presentation and launch of LADA XRAY production on Periscope.
4. Contests and Giveaways: Engage your audience and attract them to your brand’s channel by hosting contests and broadcasting live draws. KIA Motors Russia, for instance, has already embraced this approach, leveraging Periscope to conduct exciting giveaways that capture the attention and participation of their audience.
5. Direct Advertising and Product Promotion: Utilize Periscope to showcase your services and new products directly to your audience. Take advantage of the platform’s live streaming capabilities to provide engaging presentations and demonstrations. One significant advantage is the ability to interact with your audience in real-time, allowing you to address their questions and provide immediate responses. For instance, a travel agency can use Periscope to showcase interesting travel destinations, giving their audience a visual glimpse of the places they can visit.
6. Currently, the channels of show business stars have gained immense popularity in Russia, making them a compelling choice for leveraging influential individuals. Therefore, employing well-known personalities as agents of influence can yield highly effective outcomes.

Tips for Effective Use of Periscope

Quarter Billion Agency Group experts have put together some recommendations on how to make the most of Periscope:

• Generate audience interest by sharing links to your broadcasts on social networks and in media outlets.

• Utilize mass following to attract an audience. Periscope offers interest-based search, allowing you to follow individuals who belong to your target audience.

• Craft compelling headlines for your broadcasts to capture attention.

• Announce upcoming broadcasts or schedule them for specific times to create anticipation.

• Foster interactivity by actively engaging with your audience. Greet new viewers, address their questions, and periodically provide comments, even during event broadcasts. Additionally, share insights on what to expect on your channel in the future.

• Periscope videos remain available for 24 hours after the broadcast concludes. To preserve a video for an extended period, consider using the Katch.me service.

• Instead of one long broadcast, it’s advisable to create multiple shorter broadcasts.

• Gain insights about your audience by utilizing the Fullscope.tv Statistics Service.

• Conduct staff meetings using Private broadcasts on Periscope.

Periscope, as a relatively new and promising communication medium, has shown great potential in connecting with audiences. Twitter has recently introduced a convenient feature that allows users to view broadcasts directly in their news feed, eliminating the need to visit the broadcast page separately. It is certain that Periscope will continue to evolve and enhance its functionalities. For more information on notable enhancements, you can refer to the Quarter Billion Agency Group blog.

Stay connected with us on social media by following our accounts!