Exploring Different Strategies to Promote Your Mobile App in Russia
In our previous publications, we provided an introduction to the fundamental methods of promoting mobile apps in Russia, which included affiliate networks where payment is made based on specific outcomes such as website registrations, questionnaire completions, or online purchases, as well as pay-per-click systems. In this article, we will delve deeper into the promotion of alternative channels for mobile app promotion that require minimal costs. To explore these channels further, we recommend referring to the comprehensive material by Quarter Billion Agency Group.
It is widely acknowledged that the most effective form of recommendation comes from trusted friends, while word-of-mouth remains a powerful medium. In today’s discussion, we will concentrate on various promotion techniques, including advertising on dedicated websites, leveraging social network communities for advertising, and establishing collaborations with influential figures such as celebrities and bloggers.
The foundation of these advertising types lies in the individuals themselves, who engage in conversations within specific communities centered around particular topics. These individuals recommend products to a sizable audience that places trust in them and holds a genuine interest in their lives. It’s crucial to emphasize the human element over automated processes.
When a company is thriving, there is a desire for advertising; however, when things take a downturn, advertising becomes a necessity. If you find yourself facing budget constraints or limitations, the options we will explore in this material are perfectly suited for you.
Dedicated web spaces serve as an effective platform for advertising your mobile app
The term “dedicated web spaces” encompasses various online platforms such as portals, websites, catalogs, and company personal pages on prominent resources. These spaces are particularly valuable for attracting targeted clients who are actively searching for specific goods or services.
Forums provide an excellent avenue for promotion. They bring together individuals who engage in discussions on relevant and compelling topics. For instance, if we consider a forum dedicated to mothers, it would be suitable to advertise an app for a children’s clothing store, online nanny services, or nutritious food. In these communities, you can either purchase advertisements or assign a member of your team to actively participate by sharing ads, initiating discussions, and interacting with forum members incognito, blending in as an ordinary user.
Here are the top most popular forums in Russia:
- Forums.drom.ru – A community of auto enthusiasts.
- Forumhouse.ru – A professional forum for dacha (Russian holiday house) owners, where discussions cover topics such as gardening, vegetable production, and construction.
- Ixbt.com – A forum focused on high-tech news and discussions.
- Forum.awd.ru – A renowned forum for Vinskiy travelers, making it one of the most popular forums in Russia.
- Sptovarov.ru – A forum dedicated to joint purchases and group buying.
- Watch.ru – A forum where watch enthusiasts discuss various watch brands, including Japanese, German, Swiss, and more, along with topics related to wearing and maintenance.
- Forumavia.ru – A resource devoted to aviation-related subjects.
- Supermamki.ru – A popular women’s forum covering topics such as housekeeping, childhood education, health, and beauty.
- Monitor.espec.ru – A specialized community for technicians discussing audio and video equipment maintenance, computer repair, and photo camera troubleshooting.
- Irc.Iv – A question-and-answer forum where registered users can ask questions on almost any topic, and other participants can provide responses
Dedicated websites are online platforms specifically focused on a particular subject. They serve as valuable resources for various purposes. For instance, a city’s website can host publications that function as a comprehensive reference manual, featuring contributions from all local businesses. A hotel reservation site provides the opportunity to reserve accommodations at discounted rates while also promoting a booking app. Wedding websites serve as a hub where individuals can find all the necessary service providers for organizing a celebration. The best part is that posting on many of these websites is free, and they enjoy significant popularity.
One of the key advantages of utilizing such websites and forums is the ability to monitor comments and gather feedback directly from users of your app. This enables you to gain insights into the strengths and weaknesses of your app, directly from those who are actively using it.
Advertising on social networks has emerged as a powerful promotional tool
Advertising on social networks can be approached through two methods: paid and free. While both have their merits, paid advertising tends to be more effective due to its targeting capabilities. With paid advertising, businesses have control over whom they show their ads to, allowing them to define the target audience based on factors such as age, interests, and demographics. We have previously discussed paid advertising options on the Russian social network Odnoklassniki, which you can explore for further details. Additionally, you can find information on advertising possibilities on Instagram in this article.
Advertising in large communities can also be fruitful, as these groups have a diverse but substantial audience, with some members likely to respond positively to your advertising message.
The free method of advertising can also yield results when used skillfully. It involves advertising in specialized groups or manually selecting individuals with similar interests as your target audience and personally reaching out to them with relevant offers.
Stocks and virtual word-of-mouth advertising thrive within the realm of social networks. A prime illustration of this is the success of popular ride-hailing services. By incentivizing users with bonuses for app downloads and offering free trips when they refer friends, these services leverage the power of social networks. Users actively recommend the app to their friends in order to accumulate more bonuses and maximize their rewards. This organic and viral spread of recommendations amplifies the reach and impact of the advertising campaign, harnessing the influence of personal connections and trust among users.
A recently popular approach is conducting giveaways by companies in popular social networking groups. These giveaways require participants to fulfill certain conditions, such as following the company’s page, downloading an app, or using relevant hashtags to support the company’s promotion. In exchange, participants have a chance to win gifts provided by the company. The process to enter is relatively simple: subscribing to a page, downloading an app, and using hashtags. Despite the fact that a significant number of people participate in these giveaways, with only one or a few winners among thousands, the desire to participate continues to grow. This strategy proves to be an effective and cost-efficient method for attracting a large audience. Typically, advertising costs for such giveaways range from 100 to 1,000 rubles, making it an appealing option for companies looking to engage a wide audience with minimal expenditure.
Key opinion leaders
Key opinion leaders, often referred to as popular bloggers or celebrities, are individuals whose subscriber count on social media has surpassed 30,000. Typically, advertising involves having a promotional post shared on their blog or social media page. Bloggers may charge a fee for posting sponsored content or engage in barter arrangements where they receive free services or products in exchange.
In Russia, the anchors of the House-2 program are among the most prominent key opinion leaders. The cost of advertising placement on their social media accounts varies between 15,000 and 300,000. On a global scale, the Instagram account of renowned American celebrity Kim Kardashian holds significant popularity.
Nevertheless, there are alternative approaches to advertising without having to pay for placements on the pages of celebrities and bloggers. One strategy is to leverage the audience’s engagement in a different manner. For instance, you can publish advertisements in the comments section under a star’s photo or tag the advertisement in a way that fans can easily spot and acquire the information. This creative tactic aims to capture the attention of the audience without the need for direct payment to the stars or bloggers.
As the Internet continues to expand and socialization becomes more prevalent, numerous cost-effective advertising opportunities emerge. The mobile app market is experiencing rapid growth, and Quarter Billion Agency Group Experts anticipate even more advertising possibilities in the coming year. In the meantime, they can provide consultation on the current modern advertising methods available in the Russian marketing landscape.
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