Experience Nike’s captivating advertising campaign inspired by street art in Russia!

Imagine if your Instagram selfie could come to life on the streets!

In Russia, renowned sports equipment manufacturer Nike has teamed up with the creative agency Instinct to launch an exciting advertising campaign called “Instaposters.”

This groundbreaking campaign revolves around real photos shared by Nike’s female customers on Instagram using the hashtag #BetterForIt. These captivating images have been transformed into larger-than-life posters, inspired by street art, and strategically displayed across various locations in Moscow. Each poster is cleverly paired with a witty caption and the corresponding hashtag, encouraging viewers to engage further.

Envision the delight of women who stumbled upon their own portraits on art posters adorning the streets of Russia!

Through a brilliant and ingenious marketing concept, the brand successfully demonstrates its commitment to connecting with its customers. This exceptional campaign beautifully aligns with the brand’s core values of sports, motivation, and energy, serving as a prime example of their impactful advertising endeavors.

Experience the captivatingNike Instaposters brought to life by IInstinct on Vimeo!