Analysis of Russian Websites Offering Foreign Real Estate for Sale

As owning property overseas remains a top desire for many Russians, the market for services that help them find and purchase or rent foreign real estate continues to grow.

Portals that offer quick property searches are particularly appealing to buyers and renters, while foreign real estate owners benefit from the opportunity to promote their offerings to Russian-speaking users. To evaluate these portals, we have selected the top five results from Google’s organic search for the query “buy realty abroad.”

1. prian.ru

2. tranio.ru

3. homesoverseas.ru

4. 1-property.ru

5. rentsale.ru

As of July 2019, there were 96,000 offers available on Prian.ru

Prian.ru is a real estate search engine headquartered in Saint Petersburg, offering access to properties in 75 countries worldwide. The portal caters to buyers and renters looking for residential or commercial real estate, as well as land lots in various locations.

Prian.ru collaborates with hundreds of companies and individuals to showcase their properties across the globe on all continents except Antarctica. Its partners include top developers, real estate agencies, consultants, and professional investors.

The service’s experts provide practical insights, analytical data, and answers to queries. The platform also features contributions from leading global experts.

From July 2018 to June 2019, the portal had over 10 million visitors, with over 80% of them hailing from the CIS countries, Baltic States (20.11%), and Russia (62.46%).

Additionally, the experts at the portal conduct surveys among its users. As a result of one of these polls, the Prian.ru team discovered that over half of the potential real estate buyers had been searching for over a year (54%). About 20% of users visit the website to simply observe the market trends, while more than half of the visitors intend to purchase a property for various reasons.

Rate of publication:

Individual ad: starts from €40 per month.

For companies, there are options to place advertisements within the “Subscription” system, with terms of publication tailored to their specific needs.

Tranio.ru has 70,000 property listings available on its platform

Tranio is a global real estate brokerage firm with its headquarters in Moscow and an additional office located in Bryansk. The company also has offices across Europe, including Spain (Barcelona, Alicante), Germany (Berlin, Munich), Greece (Athens), and Turkey (Antalya). Tranio offers real estate listings from 57 countries worldwide.

Tranio’s team of experts offer personalized assistance to clients seeking to invest in real estate overseas. They provide a broad range of services, including property search and assistance with obtaining permanent residency in Europe and the USA.

Tranio reports that their website receives 11,000 daily visitors.

Rate for Advertising:

The cost for an individual listing is 5 rubles per day, which is approximately 2 euros per month per listing.

Agencies and developers can take advantage of a separate partnership program.

There are 140,000 offers available on HomesOverseas.ru

HomesOverseas.ru is a prominent Russian online platform for overseas properties. Its extensive catalog consists of tens of thousands of residential and commercial properties across more than 60 countries worldwide, sourced from 715 developers, agencies, and homeowners.

The website claims to attract over 300,000 visitors every month.

Rate for Advertising:

Individual listings can be posted on HomesOverseas.ru for 960 rubles for a period of 120 days (equivalent to 3.5 euros per month per listing). Real estate agencies and developers can also take advantage of fixed rates and advertising placement opportunities on the website.

In addition to the real estate purchase and rent portal, HomesOverseas also has another project, the Homes Overseas Russian Awards. This is the only Russian award for overseas property, which recognizes the best foreign developments and real estate agencies that work with Russian-speaking clients. The award has been held annually since 2010 by the HomesOverseas.ru web portal.

Who is eligible to participate in the awards?

• Residential and commercial developments located outside of the Russian Federation, available for sale during the Awards period, and possessing the required licenses and approvals are eligible to participate in the Awards;
• Real estate agencies that are registered and have offices outside of Russia, possess the necessary licenses and certificates, and work with Russian-speaking buyers can participate in the awards;
• Foreign developments, developers, and real estate agencies’ websites are eligible to participate.

There are 43 thousand real estate offers available on 1-property.ru

This is a global real estate platform featuring properties from 37 different countries around the world. On the site, expert consultants are available to provide guidance to users interested in purchasing foreign real estate in a variety of countries.

Rate for Advertising:

The standard listing fee is 90 euros for a period of six months, which equates to 15 euros per month per listing. The total rate amount may decrease depending on the number of listings.

In addition, 1-Property is the official media partner for the most successful overseas real estate and investment events in Moscow:

• The Moscow Overseas Property & Investment Show was held on October 11th-12th, 2019

The primary objective of the INVESTSHOW Overseas Property & Investment Show is to provide possibilities for investing in foreign countries. Attendees of the exhibition receive exclusive insights into the current state of the real estate market in various countries, career opportunities in different industries, and co-investment projects.

• The Moscow International Property Show will take place on November 15-16, 2019

This event is the biggest and oldest international real estate exhibition, providing visitors with the opportunity to connect with top experts in the field of overseas property. The event features a diverse range of participants, including major project developers, real estate agencies, brokers, and consulting companies from around the globe.

There are 1,280 offers available on rentsale.ru

Rentsale is a global real estate agency that primarily deals with sellers from European countries. As of July 2019, the platform showcases properties from 13 European countries.

Rentsale properties attract buyers from various locations, including Moscow, Saint Petersburg, and other cities across Russia, as well as neighboring countries like Ukraine, Kazakhstan, Azerbaijan, and more.

Conclusion

Are you considering selling or renting out your property overseas and interested in tapping into the dynamic Russian market? Quarter Billion Agency Group’s team of experts can assist you in studying the market, identifying your target audience and coverage regions, and devising a strategy to effectively sell real estate to Russians.

Learn more about Quarter Billion Agency Group’s success stories in promoting foreign properties in the following cases:

• Obtaining 10 Apartment Purchase Bids in Bulgaria in One Month
• Selling Villas in the Premium Segment on Phuket”

Looking to market your properties to Russian buyers? Our White Paper, “Guide to Promoting Foreign Real Estate in the Russian Market,” can help you answer that question.