2GIS Russia – Exploring Directories and Navigators in Russia
When it comes to promoting products and services in Russia, it is advisable to utilize local electronic services, which enjoy greater popularity compared to international platforms. This series of articles aims to provide an overview of the most popular navigational and electronic directory applications in Russia, along with concise instructions on leveraging them to promote your company’s offerings. By breaking down the topic into multiple articles, we ensure that the information remains condensed and easily accessible for our blog readers. Today, our focus will be on 2GIS, while upcoming articles will explore other widely used navigation systems such as Yandex.Maps, Inforino, and City Guide.
2GIS
2GIS stands out as the most popular online directory in Russia, catering to both computers and smartphones through its application, with an additional online version accessible via browsers. The service’s popularity stems from two key factors. Firstly, it stores all maps locally on the device, eliminating the need for continuous network connectivity—a convenience that appeals to users who wish to save on mobile data usage. Secondly, the directory excels in its comprehensive approach. Its creators have taken great care to ensure that even small companies are included, providing detailed information such as addresses and phone numbers. Moreover, the directory incorporates public transport routes, enabling users seeking a veterinary clinic, for example, to not only find its location but also receive guidance on how to reach it.
Advertising opportunities within the directory are diverse. Advertisers have several options to choose from, including logo placement on the map, priority positions in search results, the ability to leave comments about their company (as opposed to the default display of address and phone number only), advertising in competitors’ profiles, and banners.
According to “2GIS,” advertising within their application generates three times more phone calls compared to search services. Advertisers value “2GIS” for its substantial audience reach, a feat unmatched by its competitors. Notably, 15% of calls made to a company’s profile in the directory result in actual phone conversations, highlighting the effectiveness of the platform for connecting businesses with potential customers.
The process of registering your company in the directory
Making a registration request in the directory is open to anyone, and it comes at no cost. To begin, you simply need to complete a form that captures essential information for consumers, including the company’s website, phone numbers, address, opening hours, and available payment methods for goods and services. Once you’ve filled out the form, a company manager will reach out to you to verify the provided information. Upon confirmation, your company will be added to the directory.
Managing advertising in the directory
To manage your advertising in the directory, it is necessary to have your company registered within it. The process involves three steps: creating an account, locating your company in the directory, and submitting a request. Once these steps are completed, the 2GIS manager will verify that you are a legitimate company offering advertising services.
Creating an account
The account creation process is straightforward and simplified. You will be prompted to enter your email address, choose a password, and confirm it. Afterward, you’ll need to wait for a confirmation email to arrive in your inbox. To activate your account, simply click on the provided link within the email.
Searching for a company
After successfully registering on the website and confirming your registration via email, the next step is to locate your company within the directory and proceed with the application process to verify your right to represent it.
Advertising management is not directly available for self-management. Instead, all advertising-related matters are to be discussed with the company’s manager. The manager will provide consultation and recommend the most suitable solution based on your specific situation.