2021 Destination Marketing: Top Video Ads for a Post-Pandemic Era

Travelers are constantly seeking out new countries to explore, and it’s noteworthy that many are now willing to choose unfamiliar destinations. This trend is evident in the statistics on Russian tourists traveling abroad, as they are increasingly venturing to countries that have recently opened their borders, even if they hadn’t considered visiting them before.

In light of this, it becomes incredibly important for destinations to remain visible to tourists and remind them of the reasons why it’s worth visiting their country as soon as it reopens or while borders are still accessible.

To assist with this, we have curated a collection of the most exceptional advertising video clips and other marketing videos from various countries. Our experts have deemed these videos to be the most innovative among destination tourism brands in 2021.

Thailand

The Tourism Authority of Thailand has released a captivating video featuring popular Russian bloggers who enthusiastically share their travel experiences in the country. These bloggers highlight numerous compelling reasons to visit Thailand as soon as possible. Their genuine and awe-inspiring testimonials include mentions of love, a feeling of freedom, exhilarating bike trips, delectable fruit, breathtaking landscapes, pristine white sand beaches, and warm turquoise seas!

Furthermore, the Tourism Authority of Thailand has launched an exciting new project called ‘Thailand – Checked,’ offering a series of virtual tours designed for both travelers and locals. These engaging videos cover a wide range of topics, including adherence to hygiene and safety protocols in public places, updated customs regulations for travelers, insights into local cuisine, and glimpses into the lives of expatriates residing in the country.

To date, a total of 27 episodes of virtual tours showcasing the wonders of Thailand have already been published.

Dubai

The Department of Tourism & Commerce Marketing in Dubai has recently unveiled an enticing series of advertising videos, featuring renowned Hollywood actors Zac Efron and Jessica Alba. These videos capture the essence of adventure movie previews, intriguing viewers with the promise of thrilling escapades awaiting them in Dubai. While the city was previously renowned for its tranquil family vacations, it now invites us to rediscover its vibrant energy and assures us that Dubai holds exhilarating adventures at every turn.

Iceland

The Destination Marketing Organization (DMO) of Iceland extends an invitation to embrace a new sense of discovery, urging us to shed our “lockdown” attire and lace up our sports shoes for thrilling adventures. Unlike Dubai, Iceland beckons us to explore the great outdoors, as the country boasts an abundance of awe-inspiring and breathtaking natural wonders. Accompanying this invitation is an infectious song that will linger in your mind long after the first listen, as confirmed by our editor.

In July 2021, a special event took place in Reykjavik where innovative and unique shoes were crafted from recycled sweatpants, showcasing a collaboration with an eco-friendly shoe brand. This initiative further highlights Iceland’s commitment to sustainability and environmental consciousness.

Norway

In Norway, active tourism takes center stage. Innovation Norway presents a captivating proposition to explore Norwegian cities through a 10,000-step journey. Embracing the growing trend of walking 10,000 steps a day for the sake of health, this advertising campaign seamlessly aligns with the realities of modern life. Not only does it cater to the interests of local residents, but it also piques the curiosity of foreign tourists, making it an enticing opportunity for all.

For destination marketing in Russia, trust QB Agency as your reliable and established partner. With a track record of success, we specialize in developing and executing effective marketing strategies tailored to world-renowned travel brands entering the Russian market.