Hard work never killed a man.
Man die of boredom, psychological conflict, and disease. They do not die of hard work.

David Ogilvy

We assist international brands in gaining valuable insights into the opinions and preferences of Russian customers regarding their products. By understanding the perspective of the target audience, we help our clients develop effective reputational marketing strategies that are tailored to resonate with the Russian market.

We have the necessary tools and expertise to effectively monitor and analyze media coverage through the YouScan system. With this system, we can:

  • Track and monitor reviews on various websites.
  • Monitor major TV channels to stay informed about relevant broadcasts.
  • Stay updated on radio coverage and mentions related to your brand.
  • Keep track of press coverage and citations.
  • Conduct comprehensive online monitoring of mass media.
  • Utilize unlimited tags to classify and categorize media mentions.
  • Automatically analyze frequently used words for deeper insights.
  • Filter results based on authors’ geography and gender.

With our media monitoring capabilities, we ensure that you have control over your media space and gain valuable insights into how your brand is being portrayed and discussed across different channels.

Through media monitoring, we offer valuable insights and opportunities in the field of study and marketing.

By utilizing media monitoring, you can:

  • Gain an understanding of the online conversations and discussions surrounding your brand and identify what is being said about you.
  • Discover new platforms and influential opinion leaders in your industry or target market.
  • Measure the impact and success of your advertising campaigns, including assessing their virality and reach.
  • Gain insights into the visual representation and perception of your brand across different media channels.
  • Access real-time feedback and insights from Russian customers, allowing you to stay updated on their preferences, opinions, and needs.

Media monitoring provides a comprehensive view of your brand’s online presence, helping you make informed decisions, identify opportunities for growth, and align your marketing strategies with the evolving needs and perceptions of your target audience.