Is your product poised for success in the Russian market? Who are your competitors in Russia, and what strategies are they employing? How can you convince Russians to choose your product over others? The answers to these questions will guide our market research efforts.

What are the benefits of marketing research?

Conducting marketing research will help mitigate the risks associated with entering the Russian market and facilitate the development of a well-defined strategy. The study will provide the following advantages:

• Evaluate Market Capacity: Determine the size and potential of the target market in Russia, including its growth rate, demand trends, and market saturation.
• Evaluate the feasibility of your ideas: Avoid surprises caused by intense competition, cultural variations, or insufficient demand for your product. Market research will help mitigate such risks and provide valuable insights to estimate the viability of your plans beforehand.
• Stay ahead of the competition: Gain insights into your competitors in the Russian market, including both local and foreign companies. Discover their product and service offerings, developed strategies, and strong competitive advantages. By collecting best practices, you can leverage them to your advantage and enhance your market position.
• Gain insights into the Russian consumer mindset: Understand the unique aspects of buying behavior in Russia, including prevalent stereotypes and prejudices held by Russians. Discover effective strategies to capture customer attention and successfully persuade them to choose your product or service. By understanding the “mysterious Russian soul,” you can tailor your marketing approach to resonate with the target audience and drive customer engagement.
• Determine optimal sales and communication channels: Through the research study, you will gain valuable insights into the sales channels available in Russia and which ones are most effective for your business. Discover the types of communication that resonate with the target audience and have a higher chance of success, as well as identify ineffective approaches that may lead to failure. This information will help you strategically choose the most effective channels for reaching and engaging your target market in Russia.

Leverage our expertise for your advancement in the Russian market.

• QB Agency is a dedicated marketing agency that specializes in assisting foreign companies with their entry into the Russian market. We focus solely on developing and implementing effective marketing strategies for international brands and businesses in Russia.
• With a foundation dating back to 2008, our agency has accumulated extensive experience in collaborating with international brands and has cultivated unparalleled expertise in introducing new brands to the Russian market. Throughout our journey, we have honed our skills and knowledge to ensure the success of our clients in this dynamic market.
• Over 30 projects have been successfully implemented, each uniquely addressing diverse and non-standard challenges. These projects have played a pivotal role in assisting our clients in conquering the Russian markets.
• We employ a comprehensive approach in bringing companies to the Russian market. Our process encompasses thorough research, strategic development of marketing and business strategies, identification of unique selling points (UTS), creation of effective positioning, and comprehensive promotion of the company in Russia. By integrating these essential elements, we ensure a holistic and targeted approach to maximize our clients’ success in the Russian market.
• Experience direct communication without intermediaries as our Russian team is fluent in English, ensuring seamless and effective information exchange.

Here’s an overview of how we work:

To address your inquiries, we follow a comprehensive research approach, which includes the following steps:

1. Thorough Investigation: We conduct extensive research, utilizing various methods such as interviews, competitor analysis, and customer experience examination. This allows us to gather valuable insights and information relevant to your specific questions.
2. Extensive Network: Our extensive network across Russia enables us to access both open sources and private data efficiently. This ensures that we gather comprehensive and up-to-date information within a short timeframe.
3. Contractual Agreement: We establish clear guidelines in the contract, outlining the specific topics that will be covered in the study and the timeline for delivering interim reports. This ensures transparency and aligns our efforts with your requirements.
4. Ongoing Communication: We maintain regular communication throughout the research process, addressing any questions or concerns you may have. This allows us to incorporate your feedback and tailor our approach to meet your interests effectively.
5. Comprehensive and Concise Reports: Upon completion of the study, you will receive a detailed report for in-depth analysis and further action. Additionally, we provide a condensed version that is suitable for presentations to company management, investors, or the board of directors.
6. Confidentiality Assurance: We prioritize the privacy of your data and take measures to prevent any leakage or unauthorized disclosure. We are committed to safeguarding your information and are willing to sign a non-disclosure agreement to ensure confidentiality.

By following this approach, we aim to provide you with comprehensive research findings that address your questions and support informed decision-making.